Walking adverts

Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service.

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries, and money spent on advertising has increased dramatically in recent years. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. The consumers are now very aware of these methods.

Word of Mouth (WOM) during conversation is the most powerful and influential form of marketing there is. It captures attention, spreads awareness, shapes perceptions, informs opinions and drives purchasing decisions.

The ever-increasing number of customers buying bags is proof that a majority of the General Public are happy to pay for a high quality re-usable bag to do their bit for the environment. They are also happy to ‘advertise’ that they shop in high quality outlets.